Diginomics Research Group
Research Group: „Diginomics – Digitalization, Business & Society"
Diginomics is a group of over 30 members, including professors, senior researchers, postdocs and PhD students. Our goal is to create an inspiring and supportive research environment in which our PhD students can develop their full potential. We value excellence in academic work and actively promote the individual research interests of our members. Together, we aim to gain new insights that will help shape a sustainable and innovative digital future for business and society.
Contact
Max-von-Laue Straße 1,
WiWi2 28359 Bremen
Phone: +49 (0)421 218 - 66 740
Social Media
News
© Diginomics
Diginomics at EMAC 2025: Reflections on AI and Marketing
© Felix Eggers
Interview with Felix Eggers, Professor of Marketing, Copenhagen Business School
© David Bendig
Interview with David Bendig, Chair of Entrepreneurship, University of Münster
Alexander Kock at the Diginomics Brownbag Seminar
Judith Simon at the Diginomics Brownbag Seminar
Maximilian Meiler at the Diginomics Brownbag Seminar
![[Translate to English:]](/fileadmin/_processed_/8/3/csm_Diginomics_Summer_Conference_2025_2_935b631944.png)
© Diginomics
Diginomics Summer Conference 2025 – Call for Papers Open!
![[Translate to English:]](/fileadmin/_processed_/e/6/csm_Marc_Eulerich_b2596bbd90.jpg)
© Diginomics
Marc Eulerich at the Diginomics Brownbag Seminar
Nils Urbach at the Diginomics Brownbag Seminar
Testimonials from graduates of the Diginomics Research Group
Bremen
“Bremen is a livable and lovable city with a long history. The distances within the city are short and there are many green spaces to relax after work.”
Dr. Aki Harima
Postdoctoral researcher and lecturer at the Chair in Small Business and Entrepreneurship at the University of Bremen, and member of the Diginomics Research Group
Interdisciplinarity
"In the Diginomics Research Group, I work with academics who bring diverse perspectives and methods to the topic of digitization. This interdisciplinarity is necessary to tackle the most recent challenges. The topic of digitization is too complex and urgent to be answered from a single technical perspective.“
Dr. Michèle Rieth
Research associate at the Chair of Business Psychology & Human Resource, and member of the Diginomics Research Group
Exchange
“The Diginomics Research Group is a place for ideas and discussion. Regular events such as brownbag seminars and research talks offer a forum for the exchange of research ideas and discussion of the important issues of our time.”
Dr. Daniel Metko
Research associate in the field of Business Administration, in particular Empirical Capital Market Research and Derivatives, as well as member of the Diginomics Research Group
Research Foci
"In my research project, I'm investigating how chatbots can appear more human. This will enable us to improve human-machine interaction on websites in the future.”
Mirko Wiemann
Research assistant and PhD student in the working group "Consumer Behavior", and member of the Diginomics Research Group.
Cooperation
“The doctoral students in the Diginomics group form a community. Professional but also personal exchange as well as an open and appreciative atmosphere characterize the cooperation.”
Hapsatou
PhD student at the Chair of General Business Administration, Maritime Economics and Logistics, and member of the Diginomics Research Group
Cooperations
Members
